Cedar Fair Mobile App
Cedar Fair, a leading amusement park operator, entrusted us with redesigning and rebuilding their mobile app. We launched a pilot version for Carowinds in late 2023, and have since expanded this new app experience to all 12 of their parks across North America and Canada.
Problem
We took a deep dive into understanding the app's challenges by reviewing analytics, analyzing competitors, talking to stakeholders, conducting in-person interviews, running usability tests, and gathering feedback through surveys and focus groups. This process helped us clearly identify the main issues to address with design:
Finding dining information was difficult
Simple tasks took longer than expected to complete
The map and navigation were confusing and not intuitive
Users couldn’t update their payment methods
The app had long load times
These insights gave us a clear direction for improving the user experience.
Solution
Enhance the in-park experience by streamlining key processes:
Elevate dining information by providing details on dining plan coverage, full menus, restaurant hours, and dietary options to help guests make informed choices.
Create a seamless wallet experience for easy access to tickets, extras, and payment methods, ensuring faster, more convenient transactions.
Simplify wayfinding to reduce friction and help guests navigate the park with ease.
These improvements aimed to create a smoother, more enjoyable experience for every visitor.
