Authentic Digital Agency Rebrand
Authentic needed someone to spearhead a comprehensive brand refresh for them, modernizing its visual identity and strategic positioning. This involved the development of a new brand position and strategy to better align with market trends and audience expectations. From there I crafted an updated color palette, refined typography, and a cohesive design language to enhance brand recognition and consistency.
Final deliverables included a suite of branded materials such as social media content, PowerPoint and blog templates, letterhead, email signatures, and various marketing collateral. This holistic approach ensured a unified and compelling brand presence across all platforms.
Color
The color palette aligns with each brand tone pillar, leveraging color theory to strategically enhance the brand’s messaging. By thoughtfully selecting colors that resonate with the brand’s core attributes, I highlighted the crucial role that color plays in shaping and reinforcing the brand identity.
Iconography
Developing design elements that could be used as a visual language throughout brand collateral and communications pieces became a core part of the brand refresh.
